Search Engine Optimisation – SEO

SEO

SEO (Search Engine Optimisation) is something that anyone who wants to have a web presence needs to familiarize themselves with. It’s all about how your website is seen and ranked by search engines such as Google or Bing – the tools that drive business to your website.

At Web Smart, we don’t only do paid search we also offer SEO services to our clients because what’s good for search engines is great for users. SEO like everything in life changes often so you constantly have to tweak, update and generate content to stay on top of the competition.

SEO Audits

Web Smart SEO gurus perform SEO audits. It’s like taking your website to the doctor for a health check. Our SEO specialists will look at how your website is built, have a squizz at the content, check your links and supply you with the diagnosis. Together we then decide on how we can go about remedying your site and how you can keep it in tip-top shape.

Content & Content Management

Content and content management is a very important facet of SEO. Our experts analyse, suggest and implement improvements to your content for search engines and users alike. Poorly written, duplicated and bland content is not going to win you rankings or customers. We also offer help with content management – the vital process of creating fresh, informative and original content to keep your site relevant and active.

Link Building

Link building is the food that keeps your site alive in the search result rankings. Building links from relevant sites to yours gives your site’s rankings a boost in the eyes of search engines. Link building has become more complex since the updates from search engines like Google. At Web Smart we keep tabs on updates and change our link building strategies accordingly.