About 10 years ago the role of an SEO specialist was scarcely defined. In the past couple of years various specialist areas in the field of Internet Marketing have opened up. These days one can be a Search Engine Optimisation specialist, a PPC (Pay Per Click) specialist, an Email marketing specialist, a Conversion Specialist, a Social Media Marketing Specialist and a whole bunch of other specialization areas that we do not even know about yet but that is probably brewing somewhere in the Interwebs!
Essentially the role of a Marketing SEO Specialist is that of marketing in a very specific sense. In the normal course of things someone who markets a company’s products and services would do this through various channels of delivery, such as print media, Television, below-the-line channels such as events, trade shows, pamphlets, and so forth. A Marketing SEO Specialist is someone who will specifically market products and services using the Internet to do so.
Some people consider online marketing to be a below-the-line type marketing activity since it can establish a personal relationship with customers and target a specific audience. But Internet Marketing as such is becoming such a specialization area in itself that it cannot be lumped just into a generic category of ‘below the line’ marketing. The irony of the matter is that the purpose of Internet Marketing as such is promote products and services on the Internet normally by means of promoting a website. In other words, the products and services are promoted indirectly, the website itself is promoted directly through various Internet Marketing techniques such as Banner advertising, SEO, PPC, Social Media and others. These can be seen as the ‘channels’ of the Internet Marketing World.
The Marketing SEO Specialist can therefore be someone who is familiar with all these different types of techniques and who knows when to apply them and how to apply them to be most effective to promote your website and thereby, to promote your products and services on the Internet to achieve a positive return on investment. He will also keep up to date with the latest developments in this exciting marketing field and apply the latest techniques to promote your site.
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