Why It Pays To Advertise On Google

Everybody wants to advertise on Google these days which is not surprising as Google is arguably the most well-used search engine on the internet at the moment. But why would anyone want to advertise on Google, or any other search engine, for that matter when there are many other well-established marketing avenues available like TV, radio and the print media?

For one thing, we are living in an information age right now and the internet is increasingly becoming the preferred environment for the exchange and flow of information. Moreover, as more and more people gain access to the internet so its popularity as a communication medium is growing rather than declining as is the case with some of other printed media. Within the internet environment itself, Google is an extremely powerful and popular search engine for reasons we won’t go into here, suffice it to say if you are going to advertise on the internet, which is advisable given its high profile in society, then you would do well to advertise on Google. If you are not convinced of Google’s popularity then a look at the quarterly financial reports showing how much profit it is making may change your mind.

Of course, there is a lot of competition on the web and you may have to pay to get your company website noticed but a paid search will guarantee that your site is listed in Google’s results pages. In fact, you will probably find your site on the first page of Google’s results as Google now reserves the first three places for paid search results, in addition to the Google ads section that can be found in the right hand column of the search engine results page. This can lead to an increase of traffic to your site and a potential increase in sales which is one of the reasons why it pays to advertise on Google.

Of course, each type of advertising media has its own set of advantages and drawbacks but advertising on Google has fewer disadvantages than most. If you advertise on Google then you can potentially reach a very large audience by doing relatively little. What is more, online customers tend to be curious and receptive and the flexibility of Google as an advertising medium means that you can find your market quite easily.

Go to www.web-smart.co.za for more information